HONORING UNSUNG HEROES ONE CITY AT A TIME
We’re hitting the road to pay tribute to the unsung heroes who make our country great and keep us going. Much like our Stanley products that have been by your side day in and day out. The unsung heroes are unselfish men who take action and don’t expect a thanks in return. They are the unseen worker who keeps a project or business rolling along, or a best bud who has been by your side and had your back through thick and thin.
Well, it’s time to say thanks. And to do so, we’re traveling the nation, scouring the country for these unsung heroes to recognize their accomplishments. We’re giving them the appreciation they finally deserve.
National Capital BBQ Battle
Washington, DC | June 25 - 26America's BBQ National Championship.
Event DetailsPittsburgh Three Rivers Regatta
Pittsburgh, PA | July 2 - 4Pittsburgh's signature summer event.
Retail Stops in Area
Dunham's Sports | Monroeville, PA | June 30
Event DetailsSt. Paul Saints Game
St. Paul, MN | July 12St. Paul Saints Vs Winnipeg Goldeyes
Retail Stops in Area
Gander Mountain | Lakeville, MN | July 10
Event DetailsMinneapolis Aquatennial
Minneapolis, MN | July 15 - 17Downtown Minneapolis comes alive with this summer block party!
Event DetailsLumberjack Days
Stillwater, MN | July 21 - 24Celebrates the heritage of St. Croix River in Stillwater, MN.
Event DetailsOutdoor Retailer Summer Market
Salt Lake City, UT | August 3 - 7The nation's leading outdoor brands and retailers unite in Salt Lake City for this four day industry event.
Event DetailsSturgis Motorcycle Rally
Rapid City, SD | August 12 - 14One of the largest bike rallies in the United States
Retail Stops in Area
Scheels | Rapid City, SD | August 15
Event DetailsWarrior Dash - Rockies
Denver, CO | August 20 - 21Running meets mud, chaos, music and beer.
Retail Stops in Area
JAX Mercantile, Co. | Loveland, CO | August 18
JAX Mercantile, Co. | Fort Collins, CO | August 19
Interbike Outdoor Demo
Las Vegas, NV | September 12 - 13The cycling industry’s annual flagship trade event for 30+ years.
Retail Stops in Area
Bass Pro Shops | Las Vegas, NV | September 10
CrossVegas
Las Vegas, NV | September 14An industry favorite, this is considered the official start to the US cyclocross season.
Retail Stops in Area
Bass Pro Shops | Las Vegas, NV | September 10
Bass Pro Shops | Las Vegas, NV | September 11
US Gran Prix of Cyclocross Planet Bike Cup
Madison, WI | September 24 - 25USGP season kicks off 2011 in Madison, WI.
Retail Stops in Area
Blain's Farm & Fleet | Verona, WI | September 22
Sherper's | Hales Corner, WI | September 23
Gearfest
Dayton, OH | September 30 - October 1One of the largest festivals celebrating the outdoor lifestyle in the Midwest.
Event DetailsRetail Stops in Area
Sport Chalet | Los Angeles, CA | November 15
Adventure 16 | Los Angeles, CA | November 16
Bridgeday
Fayetteville, WV | October 15True celebration of the outdoors with a breathtaking backdrop.
Event DetailsTalladega 500 Weekend
Talladega, AL | October 21-23Talladega Superspeedway is over-the-top excitement -- on and off the track.
Event DetailsState Fair of Louisiana
Shreveport, LA | October 28 - 30The Official State Fair for the State of Louisiana, celebrating the Cajun State for over 100 years.
Event DetailsFunFunFunFest
Austin, TX | November 3 - 6Celebrating music and fun in a community that has become synonymous with both - Austin Texas.
Event DetailsUSGP Bend
Bend, OR | December 10 - 11The Finale. Where better to finish up the USGP season than in the Pacific NW.
Retail Stops in Area
Wholesale Sports | Bend, OR | December 8 - 9
Built for Life Tour
Check us out on youtubeKNOW AN UNSUNG HERO?
Tell us your story for a chance to win an outdoor weekend adventure!
Enter to WinPress Contact
Alycia Cavadialycia@momentummediapr.com
Bethany Mousseau
bethany@momentummediapr.com
OUR HONORED UNSUNG HEROES
We’re featuring hand-selected unsung heroes who have been recognized, and celebrated on our tour stops. Check back throughout the tour to see the newest profiles and their stories.
Robert Sharp
Pittsburgh, PA | July 15, 2011Robert Sharp, a 73-year-old truck driver from Pittsburgh, PA was recognized as Stanley’s first Unsung Hero. Robert was nominated by his co-workers for his unrelenting work and dedication to getting the job done and done right. He often outdoes his younger counterparts at Adam’s Express and is always going above and beyond to get his deliveries done, morning, noon or night.
Robert was honored to win the first Unsung Hero award and excited to share his Stanley swag with the rest of his Adam’s Express crew.
Robert Sharp - PA
Curtis Nachtsheim
Minneapolis, MN | July 18, 2011Curtis Nachtsheim, has been a food and beverage director for the Saint Paul Saints for the past six years and has recently been recognized as Stanley’s Unsung Hero. Curtis was nominated by his boss for his work ethic, long hours of tireless work, dedication to the organization and perseverance to always get the job done.
Curtis was recognized as the Unsung Hero winner in front of fans at the Saints game on 7/12. Curtis will join the Stanley crew at Aquatennial for VIP treatment and will receive his official Unsung Hero award and Stanley swag.
Curtis Nachtsheim - MN
Eric Dunn
Denver, CO | August 19, 2011For the past 10 years, Eric Dunn has contributed to the success of cycling events in the Denver area including the Copper Triangle event (a national cycling ride supporting the Davis Phinney Foundation). Eric was nominated by Scott Olmstead of Rocky Mountain Events, organizer of various cycling events including Copper Triangle.
Scott credits Eric as one of the most down to earth, hardest working people he has ever worked with. Eric can be counted on for a number of jobs including course marking, sponsor set-up, supply hauling, and on-site rider support. Having competed in some of the most challenging races in the world, Eric's background as a long time mountain biker contributes to his 'can do' attitude at cycling events.
Eric was recognized as the Unsung Hero winner at the Warrior Dash event on August 21st, where he joined the Stanley crew for VIP treatment, and received his official Unsung Hero award and Stanley swag.
Eric Dunn - CO
Tim Bates
Madison, WI | September 22, 2011Tim is a very active and dedicated volunteer at DreamBikes. Dream Bikes is a non-profit organization that strategically places used bicycle stores in low-income communities throughout the Madison, WI and Milwaukee, WI area. Erik Lee, General Manager of Dream Bikes, nominated Tim for his positive attitude and tireless efforts in making Dream Bikes a success. Tim has donated countless hours and expertise to the non-profit by assisting customers, repairing loads of extremely neglected bikes, and running electrical for the entire Dream Bikes building. DreamBikes wouldn’t be the same without him. Thanks Tim!
Tim will be recognized as the Unsung Hero winner at the US Granprix Cyclocross event in Sun Prairie, WI on September 24th, he will be joined by the Stanley crew for VIP treatment, and will receive his official Unsung Hero award and Stanley swag.
Tim Bates - WI
Bobbi Beyer
Dayton, OH | September 30, 2011Bobbi Beyer is the Recreation Facility Specialist for the City of Dayton Department of Recreation and Youth Services. In this role, Bobbi’s primary responsibility is to oversee programming at a cultural facility where she is always eager to apply her love for the outdoors in various projects for the department. Both at work and in her personal life, Bobbi promotes an active outdoor lifestyle and is a champion when it comes to recycling and green causes. Recently, Bobbi took the initiative to install a new and improved flower bed at the Jim Nichols Tennis Center. Bobbi has also exemplified integrity and a strong work ethic by leading a project to produce a playground that is now widely used and loved by the community. For all these reasons and more, Bobbi was nominated by the Director of the department, LaShea Smith, as the Unsung Hero for the City of Dayton Department of Recreation and Youth Services.
Bobbi was celebrated as the Dayton, OH Unsung Hero winner at Gearfest on October 1st. At this event, Bobbi received her official Unsung Hero award along with Stanley swag.
Bobbi Beyer - OH
Willard Smith
Virginia Beach, VA | October 7, 2011Willard is the Director at Vetshouse Inc. (A nonprofit organization serving homeless veterans). Willard helps homeless veterans of the US Armed Forces get back on their feet by providing counseling and other assistance working to facilitate their return to gainful, independent, responsible and productive lifestyles. Since 1992, over 500 homeless veterans have been helped with the assistance of people like Willard. Working as an influential mentor, Willard strives to provide this program to as many veterans as possible. Everyone at Vetshouse Inc. would agree that Willard is a true Unsung Hero.
Willard was nominated by Andre Jones, a local veteran that also assists with the rehabilitation of veterans in the Virginia Beach area. Willard was celebrated as the Virginia Beach, VA Unsung Hero winner at Mount Trashmore Park on Friday, October 7th. At the gathering, Willard received his official Unsung Hero award along with Stanley swag.
Willard Smith - VA
Wanda McClain
Talladega, AL | October 21, 2011Wanda, the chosen unsung hero in Alabama, has been working with Camp Cosby for nearly 15 years. At Camp Cosby, a branch of the YMCA, children spend a week away from their parents, participating in outdoor experiences which help them grow and boost their self esteem.
As the Summer Camp Registrar, Wanda has been an integral part of the program, working with every parent and child to ensure both are happy and content. Over the past few years, the camp has struggled. As a result, Wanda has taken on additional responsibilities ensuring that Camp Cosby endures the hard times and continues to support youth in need. Without her dedication, the camp wouldn’t be the same.
Wanda was nominated by Kevin Casey, Executive Director of Camping Services at Camp Cosby. On October 22nd, she was celebrated as the Talladega, AL Unsung Hero at the Talladega Superspeedway.
Wanda McClain - AL
Adrian Rodriquez
Austin, TX | November 4, 2011Adrian Rodriquez, a devoted employee of the Austin Fire Department (AFD) has been recognized as the eighth Unsung Hero on the Stanley, Built for Life tour.
As Stores Coordinator, Adrian is a crucial member of the team who keeps the department running smoothly everyday. His diligence and "get it done" nature guarantees that the crew is always well-equipped and prepared to fight fires. The AFD constantly relies on him to have the necessary safety equipment stocked and organized. The entire Austin Fire Department appreciates all of his hard work and would like to thank him for his dedication to the department.
Adrian was nominated by Jennifer Heatly of the Austin Fire Department. On November 5th, he was recognized as the Austin Unsung Hero winner at Fun Fun Fun Fest, where he was joined by the Stanley crew for VIP treatment, and received his official Unsung Hero award and Stanley swag.
Adrian Rodriquez - TX
Robert Madison
Seattle, WA | December 1, 2011Robert Madison is a hard working Supervisor at the Seattle Conservation Corps (SCC). The SCC is a unique Seattle Parks and Recreation program that provides homeless adults with opportunities to train and work in a structured program that equips them with job skills. Every day, Robert takes a crew of 4 – 6 work training enrollees out into the field to do a wide variety of projects. Without fail, his crew accomplishes a remarkable amount of high quality work. While modeling good work place behavior, Robert trains the crew, and shows them how to work as part of a team. His skills and success as a Crew Supervisor makes Robert a huge asset to the SCC.
Robert was nominated by, Cathie Andersen, Manager of the SCC. Robert was recognized on December 2nd as the Seattle Unsung Hero winner at the SCC office where he was celebrated by his co-workers and the Stanley crew, and received his official Unsung Hero award and Stanley swag.
Robert Madison - WA